Web Design
Toucan Cocktails
Designing focused landing experiences to support strategic partnerships and unlock new revenue channels.
Year :
2025
Industry :
Alcoholic Beverage
Client :
Toucan Cocktails
Project Duration :
1.5 weeks
Problem :
Toucan Cocktails was expanding beyond direct-to-consumer sales and into strategic distribution channels, including airport lounge partnerships and large-scale event orders.
These initiatives required dedicated landing pages that could communicate value clearly to very different audiences: institutional partners like American Airlines, and customers looking to place bulk orders for events.
Their existing website wasn’t designed for this level of specificity. The messaging lacked focus, and the user experience didn’t support the clarity or confidence required for high-value partnerships and large-volume purchasing decisions.
They needed landing pages that felt credible, intentional, and aligned with the quality of their product.
Solution :
I designed two focused landing experiences, each tailored to its audience and purpose.
The first supported their partnership initiative with American Airlines and airport lounges, emphasizing brand credibility, product quality, and operational readiness. The layout was structured to feel clean, elevated, and trustworthy, reinforcing Toucan Cocktails as a premium partner suitable for hospitality environments.
The second page was designed for bulk and event-based orders. This experience prioritized clarity, ease of navigation, and confidence in the ordering process. Information was structured to remove friction, answer common questions proactively, and guide users naturally toward inquiry or purchase.
Both pages were designed to integrate seamlessly within their existing brand while elevating the overall perception of professionalism and scale.
Challenge :
The core challenge was designing for two very different audiences without fragmenting the brand experience.
Institutional partners require trust, clarity, and credibility. Event-based customers need simplicity, speed, and confidence in logistics.
Each page needed to feel purpose-built while still belonging to the same product ecosystem.
Balancing marketing clarity with UX simplicity was critical. Every design decision needed to support understanding and reduce hesitation.
Summary :
This project helped Toucan Cocktails expand into new distribution channels by creating focused, conversion-driven landing experiences.
By designing pages specifically tailored to partnerships and bulk orders, the website became a more effective tool for growth, supporting both brand credibility and operational scale.
The result is a clearer, more intentional digital presence that reflects the quality of the product and the ambition of the company behind it.
More Projects
Web Design
Toucan Cocktails
Designing focused landing experiences to support strategic partnerships and unlock new revenue channels.
Year :
2025
Industry :
Alcoholic Beverage
Client :
Toucan Cocktails
Project Duration :
1.5 weeks
Problem :
Toucan Cocktails was expanding beyond direct-to-consumer sales and into strategic distribution channels, including airport lounge partnerships and large-scale event orders.
These initiatives required dedicated landing pages that could communicate value clearly to very different audiences: institutional partners like American Airlines, and customers looking to place bulk orders for events.
Their existing website wasn’t designed for this level of specificity. The messaging lacked focus, and the user experience didn’t support the clarity or confidence required for high-value partnerships and large-volume purchasing decisions.
They needed landing pages that felt credible, intentional, and aligned with the quality of their product.
Solution :
I designed two focused landing experiences, each tailored to its audience and purpose.
The first supported their partnership initiative with American Airlines and airport lounges, emphasizing brand credibility, product quality, and operational readiness. The layout was structured to feel clean, elevated, and trustworthy, reinforcing Toucan Cocktails as a premium partner suitable for hospitality environments.
The second page was designed for bulk and event-based orders. This experience prioritized clarity, ease of navigation, and confidence in the ordering process. Information was structured to remove friction, answer common questions proactively, and guide users naturally toward inquiry or purchase.
Both pages were designed to integrate seamlessly within their existing brand while elevating the overall perception of professionalism and scale.
Challenge :
The core challenge was designing for two very different audiences without fragmenting the brand experience.
Institutional partners require trust, clarity, and credibility. Event-based customers need simplicity, speed, and confidence in logistics.
Each page needed to feel purpose-built while still belonging to the same product ecosystem.
Balancing marketing clarity with UX simplicity was critical. Every design decision needed to support understanding and reduce hesitation.
Summary :
This project helped Toucan Cocktails expand into new distribution channels by creating focused, conversion-driven landing experiences.
By designing pages specifically tailored to partnerships and bulk orders, the website became a more effective tool for growth, supporting both brand credibility and operational scale.
The result is a clearer, more intentional digital presence that reflects the quality of the product and the ambition of the company behind it.
More Projects
Web Design
Toucan Cocktails
Designing focused landing experiences to support strategic partnerships and unlock new revenue channels.
Year :
2025
Industry :
Alcoholic Beverage
Client :
Toucan Cocktails
Project Duration :
1.5 weeks
Problem :
Toucan Cocktails was expanding beyond direct-to-consumer sales and into strategic distribution channels, including airport lounge partnerships and large-scale event orders.
These initiatives required dedicated landing pages that could communicate value clearly to very different audiences: institutional partners like American Airlines, and customers looking to place bulk orders for events.
Their existing website wasn’t designed for this level of specificity. The messaging lacked focus, and the user experience didn’t support the clarity or confidence required for high-value partnerships and large-volume purchasing decisions.
They needed landing pages that felt credible, intentional, and aligned with the quality of their product.
Solution :
I designed two focused landing experiences, each tailored to its audience and purpose.
The first supported their partnership initiative with American Airlines and airport lounges, emphasizing brand credibility, product quality, and operational readiness. The layout was structured to feel clean, elevated, and trustworthy, reinforcing Toucan Cocktails as a premium partner suitable for hospitality environments.
The second page was designed for bulk and event-based orders. This experience prioritized clarity, ease of navigation, and confidence in the ordering process. Information was structured to remove friction, answer common questions proactively, and guide users naturally toward inquiry or purchase.
Both pages were designed to integrate seamlessly within their existing brand while elevating the overall perception of professionalism and scale.
Challenge :
The core challenge was designing for two very different audiences without fragmenting the brand experience.
Institutional partners require trust, clarity, and credibility. Event-based customers need simplicity, speed, and confidence in logistics.
Each page needed to feel purpose-built while still belonging to the same product ecosystem.
Balancing marketing clarity with UX simplicity was critical. Every design decision needed to support understanding and reduce hesitation.
Summary :
This project helped Toucan Cocktails expand into new distribution channels by creating focused, conversion-driven landing experiences.
By designing pages specifically tailored to partnerships and bulk orders, the website became a more effective tool for growth, supporting both brand credibility and operational scale.
The result is a clearer, more intentional digital presence that reflects the quality of the product and the ambition of the company behind it.